Why Get Me Wild?

Get Me Wild Australia is an online adventure directory developed by the founder of Australia’s leading trail information site, Trail Hiking Australia.

The primary purpose of this project is to connect outdoor adventurers with your organisation and to promote local businesses in areas where people are seeking adventure. Basically, making it easier for people to find you.

The Audience

My Audience are avid hikers, social walkers, trail runners, mountain bikers, bushwalkers, multi-day hikers and trekkers. These are passionate people who view their engagement with the outdoors as a holistic lifestyle choice, more so than a basic form of recreation. They all seek a deeper connection attained through hitting the trail, to the environment, to their community and to their own bodies and minds.

This community is hungry for trail based information and for products that will support them in their outdoor adventures. They interact and share ideas, stories and knowledge and make firm and informed decisions when preparing to hit the trail. Trail Hiking’s community is rapidly growing throughout Australia and as of November 2018 has substantial reach with connections across the globe.

My audience is currently weighted between females (61.2%) and males (38.8%) aged mainly between 18 and 54. Core audience is 25-44yo (62.5%) with a 15.6% membership in 45-54yo, 5.2% in 18-24yo and a 2.5% readership stretching into 55-64yo.

Online Engagement

Online engagement at www.trailhiking.com.au is growing rapidly with the past 12 months attracting in excess of 462,672 users from across Australia. This has resulted in an average of 38,556 users per month with some months topping 65,000 users. Current analytics over the past 12 months show an average 4,454 page views per day.

Trail Hiking Australia Stats
Darren Edwards
Get Me Wild Australia Trail Hiking Australia Buller Huts Trail keep it wild Australia

Get Me Wild Australia!

Welcome to my site, I hope you enjoy getting Wild.

Helping to Get You Wild

My name is Darren Edwards and I am passionate about hiking, bush-walking (or whatever you choose to call it). My mission is encourage others to get outdoors and discover their next adventure. I have done my best to make ‘Getting You Wild’ easier by first building Trail Hiking Australia, a free-to-use website that has rapidly grown to be one of the leading trails sites in Australia. This I am extremely proud of, Check it out at www.trailhiking.com.au.

My enthusiasm did not stop there. I have since developed the Buller Huts Trail and Keep It Wild Australia, all with the aim of providing you with the best possible tools to find yourself in nature. I have also developed a series of Trail Hiking Guides, Planning, First Aid and Packing Checklists to assist you in your trip planning, help you prepare for your next hike and encourage you to get outdoors and return safely.

Over the past few years I have received countless emails, phone calls and direct messages from outdoor enthusiasts looking for information on hiking trails, gear, accommodation, transport options, etc etc etc. I am more than happy to help answer these questions wherever possible but it did lead me to think ‘surely there is a better way’. Following many conversations with friends, colleagues and other adventurers I decided to develop a tool where all of these questions can be answered in one place. So here it is…